Columbus McKinnon joins GLAD to champion safety, quality, and expertise  

Columbus McKinnon has announced its its participation in Global Lifting Awareness Day (GLAD) 2026 – marking the company’s first year supporting the global initiative following its combination with Kito Crosby, a long-standing advocate of the program.

This year’s GLAD theme, “Not all lifting equipment is created equal,” underscores the critical importance of quality, reliability, and informed decision-making when selecting lifting solutions. In support of this message, Columbus McKinnon will launch a campaign featuring expert blogs and white papers to educate customers on the value of investing in proven, high-performance solutions, how to choose the best products for their applications, and the importance of post-sale product training.

With more than 260 years of combined product and application expertise, Columbus McKinnon is uniquely positioned to help customers make safer, smarter lifting decisions. The Company remains deeply committed to advancing safety not only through engineered products, but also through comprehensive training and support that extends well beyond the point of sale.

“At Columbus McKinnon, safety is at the core of everything we do,” said Melissa Ruths, chief marketing officer. “Global Lifting Awareness Day provides an important platform to reinforce that not all lifting equipment is created equal – quality, reliability, and proper training matter. By combining the deep expertise of Columbus McKinnon and Kito Crosby, we’re helping customers around the world make more informed choices that protect their people and their operations.”

Through its participation in GLAD, Columbus McKinnon continues to elevate industry standards and empower customers with the knowledge and tools needed to operate safely and efficiently. Learn more about GLAD on the official website, here: https://globalliftingawarenessday.com.