Bobcat appoints new authorised dealer for Iceland

PON ehf, based in Hafnarfjordur, has been appointed as the new authorised Bobcat dealer for Iceland with immediate effect. PON was founded in 1962 and has specialized in importing and servicing forklifts and other machinery, representing top brands across multiple industries.

Hjalti Kristinn Unnarsson, PON’s operations manager, said, “Being Iceland’s exclusive Bobcat dealer is a true privilege. PON’s customers face the challenge of working in confined, often harsh spaces, and Bobcat machines rise to the occasion, offering precision and power where other machines might fall short. Bobcat machines are more than just equipment -they’re solutions. From navigating tough terrains to lifting heavy loads with ease, these machines eliminate downtime and keep projects moving forward, which is exactly what our clients in construction, landscaping and elsewhere need.”

Ewen Gilchrist, channel development manager UK & Nordics at Doosan Bobcat EMEA, said, “PON is a very professional business with a longstanding reputation in Iceland. We are looking forward to working closely with them to increase the growth of the Bobcat brand in Iceland in every sector from our traditional markets in construction, rental and agriculture to the newer markets such as forklifts and ground maintenance equipment.”

Rooted in decades of experience, PON‘s skilled professionals offer comprehensive services, including genuine replacement parts, top-notch machine maintenance and competitive machine rentals. PON is committed to delivering unmatched service excellence for the Icelandic market, making it a reliable partner for all of Bobcat’s many solutions.

Hjalti Kristinn Unnarsson said, “The Icelandic landscape demands resilience. Bobcat machines excel in tackling volcanic and rocky terrains, ensuring our customers can rely on them to handle the challenges of our diverse, ever-changing environment. Iceland’s compact job sites require equipment that can adapt to tight spaces and rough conditions. The versatile design and powerful performance of Bobcat products make them the perfect fit, meeting the diverse needs of businesses across industries, from construction to agriculture.”

In the last four years, Bobcat has entered the European wheel loader market for compact wheel loaders and small articulated loaders, as well as launching the company’s new generation R-Series telehandlers and compact loaders. The product portfolio has now been further extended with a new range of compact tractors from 25 to 58 HP, together with new lines of mowers and turf renovation equipment. Other additions include a new family of forklifts and warehouse equipment as well as a market-leading range of portable power equipment.

Hjalti Kristinn Unnarsson said,  “PON is truly proud to offer Bobcat’s unmatched durability and user-friendly design. In Iceland, where the weather can be unpredictable, these machines thrive – maximizing productivity and minimizing repair time, even in the most demanding conditions.”

As well as full responsibility for sales and service of the complete Bobcat range throughout Iceland, PON also offers a full selection of genuine Bobcat accessories and parts to support both new and existing Bobcat customers in the country. Customers benefit from PON’s well-established on-site service network, covering everything from emergency repairs to routine maintenance. The company also offers flexible service agreements including 24 hours a day coverage, depending on the requirements of the customer.