Susan Xu

On 2 October  2024, Sinoboom’s CEO Susan Xu took part in the Summit Rental Gestoras, held at the Hotel Pullman in Guarulhos, Brazil. This event represents the largest gathering of female leadership in Brazil’s equipment rental sector, with a program of inspiring presentations from key industry figures, and a focus on business development and the […]

The two-day 2024 IPAF Asia Conference started today, 1 August, at the Renaissance Nanjing Olympic Center Hotel. This important event in the MEWP industry calendar focuses on key topics such as industry safety, technological innovation and regulatory development. As a manufacturer committed to the provision of high-quality MEWP products, Sinoboom is fully supporting and participating […]

Sinoboom has announced that industry veteran Tim Whiteman will be CEO of a new, European subsidiary of the parent company. Based in Rotterdam, The Netherlands, the new company will be responsible for all Sinoboom’s activities in Europe. Whiteman joins as CEO of Sinoboom BV and senior vice president of the parent company with responsibility for […]

At an event attended by Sinoboom’s general manager Susan Xu and a team from the Sinoboom Chinese headquarters, Sinoboom marked the opening of Sinoboom France at the end of June. Sinoboom France is headed by Daniel Duclos, an well known figure in the access industry with more than 30 years’ experience. The facility in Tonneins […]