Genie
Genie streamlines access to machine software
Genie has introduced an enhanced machine software download experience through Serial Hub in the myGenieLift portal, making it faster and easier for customers and technicians to identify whether their Genie machines are running the most current software, and then download it for installation if necessary. Using a machine’s serial number, Serial Hub displays only the […]
Genie marks 60 years of quality and purposeful innovation at Vertikal Days
Genie was incorporated 60 years ago, on 12 September 1966. During Vertikal Days, held 9-10 September at the Newark Showground in Nottinghamshire, UK, Genie will celebrate its 60th anniversary by showcasing innovations that reflect a focus on quality, customer-focused innovation, and a commitment to helping rental companies improve fleet performance and reduce the total cost […]
Genie expands its Lift Guard Zone Lighting to GR Runabouts
Genie has expanded the availability of its new Lift Guard Zone Lighting option to the GR Runabout vertical mast lift product line. The perimeter lighting system is designed to help operators and nearby personnel more easily recognize the lift’s operating footprint, particularly in congested indoor environments where multiple people or trades may be working in […]
Genie completes pick-and-carry telehandler family with GTH-1544
Genie has introduced a new addition to its pick-and-carry telehandler family, the GTH-1544. The new model joins Genie’s GTH-1044 and GTH-1244 pick-and-carry machines, and rounds out Genie’s 44ft telehandler family, giving rental companies a new way to optimize fleet utilization, improve uptime, and reduce total cost of ownership. Delivering 15,000lb lift capacity and 44ft 7in […]
Genie 360 digital tools to address real-world operational pressures
Genie introduces its Genie 360 digital experience, a set of connected tools and systems built around the real-world needs of equipment owners that simplify and streamline equipment ownership. Genie 360 tools encompass the end-to-end customer experience: Everything that surrounds and supports Genie equipment, from pre-delivery through ownership, service, and support. That includes telematics and fleet […]
Genie marks 60 years at Hire26
During Hire26, which will be held 20-21 May in Sydney, Australia, Genie will celebrate 60 years of innovation. Since entering the Australian and New Zealand markets in 1997, Genie has grown into a trusted partner to hire companies across the region, known for strong regional support, an understanding of the region’s operating conditions, and a […]
Genie introduces Warranty Hub
Genie has introduced Warranty Hub, the latest in a series of digital tools designed to make it easier for customers to own and maintain their Genie equipment. Warranty Hub, Genie’s new warranty management platform, delivers a modern, intuitive, fully integrated set of tools designed to simplify how Genie customers manage warranty-related activities, from product registration […]
Positive vibes
More electric boom lifts are making their way into the MEWP market. But what is the dominant battery technology – and is hybrid a safer bet than all-electric? “The customer is always right, in matters of taste” – a maxim by which the retail sector has lived for more than century. And when it comes […]
QR codes give easier access to Genie service support
Genie is making it significantly easier and faster for equipment owners and operators to find important machine information, including the operator’s manual, maintenance requirements, safety-related information, and parts ordering and availability. In July, Genie began rolling out QR code decals – located in an easy-to-access location on each machine, and on the machine’s serial plate […]
X marks the spot
MEWP manufacturers continue to innovate in the scissor lift segment, bringing us product updates and range refreshes. Dan Jenkins finds out more. During the late 90s and well into the 2000s, it could be argued that scissor lift development had hit a plateau. When it came to electric ‘slab’ scissors, every manufacturer had a generic […]



















