Genie marks 60 years at Hire26

During Hire26, which will be held 20-21 May in Sydney, Australia, Genie will celebrate 60 years of innovation.

Since entering the Australian and New Zealand markets in 1997, Genie has grown into a trusted partner to hire companies across the region, known for strong regional support, an understanding of the region’s operating conditions, and a commitment to helping hire businesses maximise uptime, utilisation and safe productivity.

In its booth, Genie will showcase equipment and technologies aligned with the priorities of local hire companies, including sustainability and terrain capability, backed by a reliable service network.

“Our focus at Hire26 is to show how Genie continues to invest in the region through the equipment we build, the digital tools we deliver, and the strong support network we’ve grown locally,” said Shaun O’Brien, Genie’s general manager for Australia. “As we celebrate 60 years, our commitment at Genie remains the same: helping hire companies improve utilisation and reduce downtime with equipment that enables safe productivity on the jobsite.”

Scissor lifts continue to be a popular choice for jobsites across the region. Designed for serviceability, reliable performance and low total cost of ownership, Genie GS scissor lifts will be displayed with a new, optional accessory that enhances productivity safely: Genie Lift Guard Zone Lighting.

Lift Guard Zone Lighting uses red laser lights to create a visible perimeter boundary at ground level intended to increase operator and adjacent worker awareness and help reduce collision risk in the work zone. The system projects a bright beam that is designed to be visible in indoor lighting conditions and uses a glass lens that will not fade over time. Zone Lighting is available for select GS scissor lift models and is currently available as a factory-fit option.

Alongside its scissor lift and accessory lineup, Genie will feature two boom lifts at Hire26 that address the needs of hire companies across Australia and New Zealand.

Genie’s newest boom lift, the S‑85 XC E electric boom, delivers outdoor/indoor versatility with zero‑emissions and low‑noise operation, supported by more than 80 durability and quality improvements to reduce maintenance requirements and strengthen long‑term utilisation. The 48V lithium-ion battery that powers the S-85 XC E boom is believed to be the smallest lithium-ion battery in the industry in the 85ft/26m height class. These right-sized batteries support a full day of work while reducing and simplifying maintenance.

The S‑45 TraX brings all‑terrain agility, distributing ground pressure more evenly and offering performance on soft, uneven and challenging surfaces. Next‑generation TraX systems include up to 50% fewer serviceable parts and consistent performance on challenging and sensitive terrains across the region.

The S-85 XC E and S-45 TraX booms are representative of Genie’s boom lift product portfolio, and Genie’s commitment to quality and a low total cost of ownership.

In addition to showcasing two boom lifts, Genie will display its new Lift Guard Lanyard Alert system. Lanyard Alert and Lanyard Alert Advanced are designed to help ensure operators remember to attach their fall protection to the lift by providing visual and audible alarms when the lanyard is not attached. The Advanced configuration enables function cut-off that prevents operation until the lanyard is clipped in. The systems are designed for simple installation in less than 15 minutes and include a robust design to help reduce ownership costs.

While focusing on future-forward innovations, Genie will honour its history by celebrating its 60th anniversary throughout 2026.

“This year we will celebrate an incredible milestone, Genie’s 60th anniversary. Genie’s leadership in the industry has been defined by a strong partnership with our customers, a relentless commitment to quality, and a continuous drive for innovation and improvement,” said Genie president Josh Gross. “We have a lot of exciting investments planned that will continue to drive us toward future success and industry leadership for the next 60 years, and beyond.”